DrishtiQ

DrishtIQ was an AI-powered financial intelligence dashboard, built in-house at DesignX Studio, not for an external client. I worked on it for about three and a half months, covering the website redesign, product UI patterns, UX strategy, brand direction, and workflow design. It started out aimed at more than six different finance roles, and through conversations with the team I narrowed it to one: the CFO. From there I rebuilt the website and core product flows around that single user across three rounds of iteration before it shipped to production. User research on this one came through my design manager and the CEO rather than sessions I ran myself, so my read of the CFO's needs came from briefs, not raw interviews.